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In our digitally-fueled post-pandemic lives nowadays, digital cards – be it digital name cards or e-business cards – are becoming popular for their additional features, convenience, and ease of sharing. Not to mention hygienic too since there’s no physical contact involved.
But digital cards are still a relatively new trend, which means it’s good to know how you can get the most of your digital cards for scoring those wonderful first impressions!
Let’s take a look at the best tips and practices on how you can do so below.
1. Consider multimedia elements
Being a digital medium has its perks, and digital cards can be made to look quite impressive with the use of multimedia elements like animations, videos, and audio.
For starters, you can spice up your card by implementing videos or slideshows into the layout. These can make for some great introductions. For example, a short 20-second intro clip about yourself or one that highlights your profile is great for letting people get a glimpse of what you or your company does for business.
By using the right multimedia elements, your card will look way more interesting than with just ordinary graphics and text.
2. Have all your essential info in order
Digital business cards still serve the same function as physical ones at the end of the day, and that is for people to know and remember you or your company.
As such, make sure to include your name, title, company, phone numbers, email addresses, general location, and all other important information.
Once you have all your components, have them shown through an optimal layout. Place your most important details front and center and highlight them with strong, bold fonts. You can then segment your other details into neatly arranged headers and categories, or even pages as needed.
Through a proper arrangement, your recipients will be able to get all the info they need about you in one organized and easy-to-navigate digital card. Plus, it helps avoid clutter for ensuring a good first impression.
3. Showcase your work
Digital business cards aren’t bound to the confines of a small, printed card, which means the extra creative space you have can be turned to your networking advantage.
Many digital cards can incorporate photo galleries and media carousels, and these make excellent places for showcasing your special works, projects, or portfolios. This can be particularly helpful for professions whose work speak for themselves, like photographers, graphic designers, artists, and so on.
In essence, the right showcase of your work can really boost the wow factor of your card. But pick only the best ones, though! Don’t cram everything in even if you can.
4. Add digital features
One advantage digital cards have is the ability to include buttons, external links, navigational widgets, and other digital features. By adding them, your recipients will get to see more than just a static page.
Generally, digital business cards should at least have basic buttons for call, email, and messaging as well as social media. Beyond that, you can include external links that lead people to your website or landing pages, if any.
On that note, if you want to go the extra mile to impress, consider adding features that complement your profession or industry. For example, if you’re a restauranteur, adding a GPS function for helping your recipients find their way to your restaurant can be very helpful.
5. Add a QR code
Linking your digital business card with a QR code is a great way to maximize their potential. All people have to do is scan them, and they’ll get to see your profile right away.
Once you have a QR code, you can easily show people your profile during physical meetings. On the digital side, your QR codes can also be added to your messages, email signatures, and even virtual backgrounds during a Zoom or Microsoft Teams meeting, allowing everyone to check out your digital business card quickly and easily.
6. Add a personal touch
Last but not least, don’t forget to add a personal touch to your business cards. Your recipients will appreciate it as they’ll feel like you’re communicating with them in person.
It doesn’t have to be anything extra. You can add short phrases like “Nice to meet you” and call-to-actions like “Connect with me” and “Check out my profiles below”. This makes your card clear to navigate and understand, which is more likely to leave a better impact.
If anything, business cards are a way of letting the people you meet remember you. Adding a personal touch will round out your card in maximizing their networking potential.
Final thoughts
We hope these tips and practices prove helpful!
Although their popularity is increasing, digital cards are still not exactly the most mainstream for most people just yet. For this reason, you’ll want to cover all the bases the best you can when creating your digital business cards to leave the best impact.
If making your own digital card seems to be more than you can handle, feel free to reach out to us at Artisense! As a purveyor of high-quality digital business and virtual name cards, we would be more than glad to help you create the right card!
